What Happened To My Grocery Store?
I’ll confess, I love going to the grocery store. The sights, the sounds, the samples. Most of all, I love the battle on the shelves. You can see what brands are doing with price and promotion to fight for your attention at the critical point of purchase. I’m a picky shopper, too. I usually shop at one of the better-known brand stores instead of somewhere like Wal-Mart because I like the experience better and that gives me a perception of higher quality. Let’s be honest, experience costs money and you pay for it at the register. What if “experience” was taken off the table? I recently shopped on-line at both Wal-Mart and a more expensive store. The online experience between the two was almost identical and pretty uninspiring. It was all a bit early 2000s, to be honest. For the most part, the two stores offered most of the same brands at similar prices; some things were a little more, others a little less. The pick up process was painless and pleasant....